Agnes Media rates Paytime’s digital marketing and performance media management


Agnes Media has been appointed by Paytime, the fintech HR startup, to manage performance media and digital marketing to help them increase their market share as an Earned Payroll Service Provider.

Australian company Paytime gives workers access to their pay / wages whenever they want, so they are in control of their own money and can make sure it works harder and smarter for them. Paytime provides businesses with a free technology platform that gives employees the ability to access their earned pay at any time of the month.

Agnes Media was appointed to Paytime after being referred by board member Fran Ereira, the former Australian country manager of the world’s leading payments and purchasing service, Klarna, with whom Agnes also works.

Steven Furman, Founder and CEO of Paytime said, “Financial and mental stress is prevalent and affected employees are less productive, engaged and loyal to their employer. With half of Australian workers affected, Paytime is partnering with companies to empower, educate and equip their employees by giving them access to their pay / wages when they need it, coupled with financial and mental health tools, to deliver an all-in-one holistic financial solution. and a mental wellness solution without any extra payroll work.

“As a new entrant to the HR fintech space, we look forward to working with Agnes Media to grow our brand and drive engagement across digital channels. “

Charlotte Ward, CEO of Agnes Media (pictured) said: ‘Pay Time is a very innovative company that seeks to overcome financial strains and mental health issues caused by employees’ inability to access their paychecks. when they need it most. Similar brands have been very successful in the US and UK (Australia is around 3 years behind) and we are excited to be a part of Payime’s growth in Australia to provide better access to compensation for workers, by their employers.

Ereira added, “Having witnessed firsthand how Charlotte and the team at Agnes Media can deliver real return on media investment, I was delighted to connect them to Paytime. I know they will bring their passion and expertise as Paytime enters the market.

This appointment follows the rapid growth of Agnes Media, launched last year. The independent agency partners with clients with ambitious growth and measurement goals, helping them optimize their digital marketing campaigns and improve ROI and ad spend.

In addition to Klarna, she also works with clients such as Zolo, Australia’s leading for-profit tech recycling company, Jace Legal, a commercial law and property transfer company, and Re-Play UK, a sustainable tableware brand. . He recently appointed former Googler Riya Mukherjee as Senior Performance Manager.

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