Amazon Prime Day Live Music Event Streamed Live

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This week, Amazon.co.uk hosted ‘Prime Day Live’ – an event broadcast live by Amazon Music featuring UK artists Tom Grennan, Mimi Webb and Shaybo ahead of Prime Day on June 21-22.

Each artist took to the iconic Roundhouse stage in Camden, London to perform in front of an intimate audience of key employees from Amazon-registered mental health charities Smile YoungMinds, Together for Mental Wellbeing and Making Me, all of whom can all three benefit from AmazonSmile by doubling donations. Prime Day, at no additional charge to charities or customers.

Broadcaster and DJ, Marvin Humes and stage artist and Twitch creator, Talia Mar co-hosted the discussions. The show is now available to stream via Twitch at www.twitch.tv/amazonmusicuk.

Tom Grennan, gave guests and home viewers his Top 10 Hits, including A little love and I found what I was looking for. Tom spoke of his love for being back on stage, saying, “To feel that buzz and that energy, it was amazing. I missed singing and performing, so I love it. I struggled a lot during the pandemic in being locked in. To all young people in difficulty, know that it is good to struggle and that it is good to feel what they are feeling.

Tom Grennan performs at Amazon Prime Day Live, a free live event, presented by Amazon Music at The Roundhouse, London

Tom was joined by pop newcomer Mimi Webb, who gave an outstanding performance from the last top of the charts. Good Without and brand new single Dumb love as well as four other pieces. Performing for the first time live with her band, she said: “I started releasing music during the pandemic so being able to go out and actually perform my songs that I wrote on Zoom all the time is so much. nice! I really wanted to start a new chapter and wanted this to be the year – I’m excited for the new challenges ahead. “

Hard-hitting and self-proclaimed ‘Queen of South London’ lyricist Shaybo opened the show with a forceful rendition of her popular hits, including HB Freestyle and Boyz broken. She revealed that she had spent time training as a social worker: “Mental health is very important in this society and I think each of us does our own things and it is very important not to not delete it, but examine it and ask for help. Because we’ve been isolated and his people have been affected in a way that they might not even know. “

Mimi Webb performs at Amazon Prime Day Live, a free live event, presented by Amazon Music at The Roundhouse, London.

Liz Fordham, CEO of Making Me and one of the charities present, stressed the importance of supporting mental health organizations: “We are a young and small charity, and carry the weight of Amazon and Tom Grennan. to support us is huge. The impact this will have on young people will be huge, making them think they can sit down and do something. That it’s OK to struggle and it’s OK to ask for help.

Isabella Mukasa was one of the key workers at Together for Mental Wellbeing who enjoyed the exclusive concert. She said: “During the lockdown, all of our staff did an incredible job supporting our service users throughout the pandemic, I am so proud to be a part of this team. And I found that music has helped me get through some very traumatic experiences in my life – I see music as a universal language that we are all fluent in.

Shaybo performs at Amazon Prime Day Live, a free live event, presented by Amazon Music at The Roundhouse, London

Workers from three mental health charities registered on AmazonSmile were the small audience who were invited to attend as a thank you for all their incredible work. With millions of people across the UK facing mental health issues after the pandemic, Prime Day Live aimed to salute their dedication and provide a stage for YoungMinds, Together for Mental Wellbeing and Making Me to educate people about their work. vital. Amazon donates to the three featured charities and encourages Prime members to purchase through AmazonSmile this Prime Day by doubling the usual donations for a customer’s chosen charity during the entire 48-hour Prime Day event.

Patrick Clifton, Head of Music, Amazon Music UK, said: “Prime Day Live has helped spread awareness of YoungMinds, Together for Mental Wellbeing and Making Me. Music brings people together and is a powerful mood booster, so we hope those in the audience watching live at home enjoyed the show. “

Mimi Webb performs at Amazon Prime Day Live, a free live event, presented by Amazon Music at The Roundhouse, London

It was not just the guests of the charities who enjoyed the live performances, as thousands of fans connected from their homes as well. Kimberley Walsh, Jake Quickenden and Max George were just a few of the celebrities who took advantage of the show live on Twitch, sharing photos and videos from the event. Tom Grennan’s recent collaborator, Ella Henderson has also tune in to support her “old pal”.

The event showed how Amazon Prime members will be able to generate donations when they spend that Prime Day (at no cost to them or to the charity of their choice), simply by purchasing through AmazonSmile. Donations generated will go to the charity of the customer’s choice.

Mimi Webb performs at Amazon Prime Day Live, a free live event, presented by Amazon Music at The Roundhouse, London

There are two ways to generate donations:

All Prime Members shopping with AmazonSmile: AmazonSmile will double its donation rate throughout the 48-hour Prime Day event on all qualifying purchases made by Prime Members shopping through AmazonSmile in their Amazon app or on the Web at smile.amazon.co.uk. Prime members will generate a donation of 1% of the net purchase price to the charity of their choice, each time they make a deal with AmazonSmile.

Prime members activating AmazonSmile in their app: There is even more to win for UK charities this year: AmazonSmile will also donate 5% of the net purchase price – 10 times the usual donation rate – on the first AmazonSmile purchase eligible on Prime Day, for each Prime member who activates AmazonSmile in their Amazon app from June 2 to the end of Prime Day 2021 on June 22.

Marvin Humes arrives at Amazon Prime Day Live, a free live event, presented by Amazon Music at The Roundhouse, London

Customers can now purchase AmazonSmile on the latest version of the Amazon app. Simply open the app, go to Settings in the main menu (☰), tap “AmazonSmile,” select the charity of your choice, then follow the onscreen instructions to activate AmazonSmile. Once AmazonSmile is activated, future qualifying app purchases will generate a donation (0.5%) for the charity you selected. When you shop with AmazonSmile, you’ll find exactly the same low prices, wide selection, and a convenient shopping experience as Amazon.co.uk, with the added bonus that AmazonSmile will donate a portion of the purchase price back to the store. charity you have selected.

Visit smile.amazon.co.uk/onthego to learn more.


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