Asics teams up with Kassl Editions for limited-edition sneakers
Asics has teamed up with cult European outerwear brand Kassl Editions to make 30 pairs of its GEL-1090TM trainers which will be raffled off by End. to support mental health charity, Mind.
The partnership is a continuation of the Asics Crafts for Minds program, which aims to enhance the craftsmanship and attention to detail that goes into creating sustainable products with purpose, and the Kassl Editions x Asics sneaker is limited only 30 pairs, available in two colors, white and green.
Kassl Editions have transformed the upper of the GEL-1090TM sneaker with a pleated protective sheath of their signature oil-based fabric, bonded to the sole with a hand-applied PU rubber drip.
Speaking about the initiative, Emma Ihsan, Head of Corporate Partnerships at Mind, said in a statement: “We are very grateful to Asics for their support in the Crafts for Mind activity. We believe the sport sector has an important role to play in highlighting the link between physical activity and good mental health.
“The funds and awareness generated by this activity will allow us to continue to provide advice, information and support so that no one is facing a mental health problem alone.”
The Kassl Editions x Asics GEL-1090TM sneaker is available for £210 via a raffle until January 29 at sports retailer End.