Carat India appoints Aruni Panda as Vice Chairman – Digital
Carat India, the media agency of dentsu India, has strengthened its management team for the North and East. The agency has appointed Aruni Panda to lead these regions as Vice President – Digital.
In her new role, Panda will lead strategic thinking and oversee the agency’s clients on the digital front, reporting to Anita Kotwani, CEO of Carat India. He will work closely with the Regions Office Manager – Dipika Bhasin, Executive Vice President – Planning, Carat India.
Panda brings over 15 years of experience and is a strong practitioner of AdTech tools, programmatic media planning and buying, social media and content marketing, digital customer experience management, customer acquisition and web analytics. Previously, he worked for GTB (part of WPP’s network of companies) where he served as AVP and Senior Director of Digital Media, managing digital media planning, buying and execution.
In his previous roles, Panda has worked with major brands such as PepsiCo India and Ford India, to name a few in categories such as FMCG, Automotive, Real Estate, Entertainment and Sports, ISP and Connectivity Solutions, and training and training of executives in IT.
Commenting on the appointment, Anita Kotwani said, “With the changing dynamics of the media ecosystem and the digital focus among Carat’s clients, we felt it was imperative to bring in a seasoned professional like Aruni to lead the digital mandate.His expertise in full funnel marketing will be an advantage we would like to leverage in our existing and new customer base.
Dipika Bhasin added, “Aruni’s experience will drive current and new growth with our partners. He will have a strong commitment to lead Carat’s digital practice and dentsu India’s integrated media offerings. We are extremely happy to have him on the team.
Upon his appointment, Panda said, “I am delighted to embark on this new adventure with Carat India, an agency already known for its integrated approach supported by cutting-edge technologies and data tools. Mapping, planning and building the right digital approach in this ever-changing digital space is essential for our clients to thrive in the future. I look forward to being part of Carat’s growth story under Anita’s leadership and partnering with clients in their digital venture by combining media, data, commerce and technology. »
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