Comparison of Baosheng Media Group (NASDAQ: BAOS) and Digital Media Solutions (NYSE: DMS)

Baosheng Media Group (NASDAQ: BAOSGet a rating) and digital media solutions (New York Stock Exchange: DMSGet a rating) are both small-cap business services companies, but which is the better company? We’ll compare the two companies based on earnings strength, valuation, analyst recommendations, profitability, dividends, institutional ownership and risk.

Valuation and benefits

This table compares the revenue, earnings per share (EPS), and valuation of Baosheng Media Group and Digital Media Solutions.

Gross revenue Price/sales ratio Net revenue Earnings per share Price/earnings ratio
Baosheng Media Group $3.91 million 3.39 -$6.75 million N / A N / A
Digital Media Solutions $427.93 million 0.26 $2.20 million ($0.04) -44.75

Digital Media Solutions has higher revenue and profit than Baosheng Media Group.

Risk and Volatility

Baosheng Media Group has a beta of 0.1, which means its stock price is 90% less volatile than the S&P 500. In comparison, Digital Media Solutions has a beta of 1.58, which means its stock price is 58% more volatile than the S&P 500.

Analyst Notes

This is a summary of the current ratings of Baosheng Media Group and Digital Media Solutions, as reported by

Sales Ratings Hold odds Buy reviews Strong buy odds Rating
Baosheng Media Group 0 0 0 0 N / A
Digital Media Solutions 0 1 2 0 2.67

Digital Media Solutions has a consensus price target of $9.75, indicating a potential upside of 444.69%. Considering the likely higher upside of Digital Media Solutions, analysts clearly believe that Digital Media Solutions is more favorable than Baosheng Media Group.


This table compares the net margins, return on equity and return on assets of Baosheng Media Group and Digital Media Solutions.

Net margins Return on equity return on assets
Baosheng Media Group N / A N / A N / A
Digital Media Solutions -0.28% -3.09% -2.30%

Insider and Institutional Ownership

9.1% of Baosheng Media Group shares are held by institutional investors. By comparison, 2.3% of Digital Media Solutions shares are held by institutional investors. 86.4% of the shares of Digital Media Solutions are held by insiders of the company. Strong institutional ownership is an indication that endowments, hedge funds, and large money managers believe a company is poised for long-term growth.


Digital Media Solutions beat Baosheng Media Group on 6 out of 11 factors compared between the two stocks.

Baosheng Media Group Company Profile (Get a rating)

Baosheng Media Group Holdings Limited operates as an online marketing solution provider in the People’s Republic of China. The Company connects advertisers and online media, and helps advertisers manage their online marketing activities in a variety of ways, including advising on advertising strategies, budget and choice of advertising channels; provides advertising inventory; provides advertising optimization services; and administers and refines the ad placement process. It also serves media companies in a variety of ways, including identifying advertisers to purchase their ad inventory; facilitate payment arrangements with advertisers; help advertisers manage the logistics of advertising deployment with the media; and engage in other marketing and promotional activities aimed at educating and inducing advertisers to use online advertising. The Company’s advertising services include search engine marketing (SEM) services, such as the deployment of classified search ads and other display search ads offered by search engine operators; and non-SEM services including social media marketing, in-app advertising and mobile app advertising through the deployment of media advertisements, such as social media platforms, short video platforms, online shopping portals, etc. news and mobile applications. Baosheng Media Group Holdings Limited was incorporated in 2014 and is headquartered in Beijing, People’s Republic of China.

Digital Media Solutions Company Profile (Get a rating)

Digital Media Solutions, Inc. operates as a digital performance marketing company that offers a software delivery platform in the United States. It operates through three segments: Brand Direct, Marketplace and Other. The company operates as a performance marketing engine for businesses in various industries including consumer finance, e-commerce, education, insurance, home services, brand performance, automotive , concerts, health and wellness and work placements. It also provides managed services that help customers access and control advertising spend; and marketing automation software as a service to clients. The company was founded in 2012 and is based in Clearwater, Florida.

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