Digital Seat Media Brings Enhanced Features to TCU’s Amon G. Carter Stadium


TCU fans attending Saturday’s season opener against Duquesne will notice new tech installed in their seats – metal tags with a QR code that lead to downloadable coupons, player stats, merchandise and merchandise. ‘other features designed to improve the match viewing experience.

The seat labels are from Fort Worth-based Digital Seat Media, which installed the 45,000 labels by hand this week at Amon G. Carter Stadium. While Digital Seat developed its first prototype in 2018 and launched in a few university stadiums in early 2020, TCU marks the company’s first entry into the city the brand calls home.

“We’re from here; I grew up in Fort Worth, went to school on the street, and I honestly live across the road so I can walk here which is great.” , said Cameron Fowler, CEO of Digital Seat Media. “We’ve always wanted to be in this stadium. It was a big goal for us. It’s our hometown.”

Other sites that use Digital Seat Media include Baylor University, the University of Washington, Virginia Tech, and the Rose Bowl. Schools can customize whatever functionality they want for their portal, allowing fans to report incidents or order food from their headquarters, and even play mobile games to win prizes or coupons.

Fowler says the company also plans to install beacons at TCU’s Schollmaier Arena and Lupton Stadium. The company’s goal is to install 1 million beacons by the end of the year.

“We are proud to welcome Digital Seat Media to the TCU family,” TCU Interuniversity Athletics Director Jeremiah Donati said in a statement. “With their location here in Fort Worth, Digital Seat is the perfect fit to help us achieve our goal of continually improving the game experience for our fans at Amon G. Carter Stadium. Digital Seat is an industry leader in technology and targeted, engaging content. I am very excited and can’t wait to see TCU fans take advantage of all the offerings that Digital Seat can provide.

The kick-off against Duquesne is scheduled for 7 p.m.

Samantha calimbahin

Samantha Calimbahin is editor-in-chief of Fort Worth magazine. When she’s not editing or making to-do lists for the magazine’s billions of projects, she’s jamming on her guitar and planning her next trip to a Disney theme park.

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September 3, 2021

4:18 p.m.

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