Escalade to acquire Brunswick Billiards


Escalade Inc. has announced that it has entered into a definitive agreement to purchase the assets of Brunswick Billiards business from Life Fitness, LLC, a holding company of KPS Capital Partners, LP.

Brunswick Billiards is one of the largest and oldest suppliers of pool tables, game tables and game room furniture in the United States. Escalade has been participating in the billiard market since 1977.

Escalade said that the acquisition of Brunswick Billiards presents a significant opportunity to expand its reach into the billiards and indoor leisure markets. Brunswick Billiards complements Escalade’s portfolio of billiard brands including Cue & Case, Lucasi, Mizerak, American Heritage and American Legend, as well as Escalade’s broader offering in the indoor leisure market including tennis. table, Accudart and Unicorn darts, Atomic and Victory game tables. Licensed Tailgate and Custom Games.

“Brunswick Billiards is the premier billiard brand since its founding in 1845. Brunswick Billiards and Escalade share many values, including quality, adaptability and creativity, which have enabled the two companies to become enduring market leaders. Over the past few months, as we got to know the Brunswick Billiards team, we have seen firsthand their passion for Brunswick Billiards products, customers and employees. We are now ready to combine our talented teams to create a world-class company that will continue to deliver exceptional quality and value to future generations, ”said Walt Glazer, CEO of Escalade.

Paul Stoneham, CEO of Life Fitness, LLC commented: “The divestiture of Brunswick Billiards allows Life Fitness, LLC to now focus on developing its business / professional fitness business with the proceeds from sales earmarked for investing in R&D. , connected fitness and the supply chain. . Escalade is a natural home and owner for the Brunswick Billiards business, preparing it to thrive in the future.

Brunswick Billiards will remain based in Bristol, WI and managed by John Kazik, Managing Director, and his management team. The purchase by Escalade of the Brunswick Billiards business is subject to customary closing conditions and is expected to be finalized in January 2022.

“Brunswick Billiards has been committed to connecting generations through superior craftsmanship and innovation over the past 176 years. Every day we wake up thinking about our stewardship of the Brunswick Billiards brand and keeping the quality at the level John Moses Brunswick set when he founded this company almost two centuries ago. Mr. Brunswick’s mantra that “if it can be built in wood, we can build it better” is still a guiding principle, “said John Kazik.

Kazik continued, “At Brunswick Billiards, we could not be more excited about what the future holds with the support and resources of Escalade. We intend to retain our staff and leverage our combined strength in supply chain, logistics, R&D and retail distribution. Brunswick Billiards is a perfect addition to Escalade’s strong portfolio of brands built over the past 99 years.

Founded in 1922 and based in Evansville, IN, Escalade’s brands include Bear Archery, Stiga Table Tennis, Accudart, Rave Sports, Victory Tailgate, Onix Pickleball, Goalrilla, Lifeline fitness products, Woodplay, and American Heritage Billiards.

Photo courtesy of Brunswick Billiards


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