Happy Jack Launches NFT Collection With Sweet To Raise Funds For Mental Health Awareness
The second collection Happy Jack NFT: The Cloud Collection is centered on the concept of anxiety-induced overthinking, which the founder of the brand Jack Nathan described as feeling stuck in his own head. As part of the continued support of many mental health charities, sales of NFTs and apparel available on the website will be donated to worthy causes.
The brand – founded by a deceased teenager Jack Nathan and continued in his memory by his parents and sister — was first created to help those struggling with mental health issues and to give back to those in need. With the help of Jack’s family and friends, Happy Jack continued to provide resources and outlets for people dealing with their mental health issues.
Jack, who died aged 19 shortly after creating the brand, would use painting and design to escape his battle with mental health. Finding solace in his passion, Jack launched Happy Jack on June 7, 2020as a lifestyle brand that embraces the idea that “it’s okay not to be okay”.
A slew of celebrities have thrown their weight behind the Happy Jack brand, including Enrique Iglesias, Rita Wilson and Charlie Damelio, Jacques-Pauland others by wearing, labeling and sharing the brand’s message of love, acceptance and understanding.
Happy Jack is one of the first lifestyle brands to release an NFT collection following the launch of the first series in May 2021. Since the brand’s clothing and the NFT collection went on sale to the public, a portion of the sales has enabled Happy Jack to donate nearly $100,000 to the charities Active Minds, Born This Way, Child Mind Institute and Ewing Sarcoma.
David NatJack’s father said: “Overthinking is something that affects the best of us to varying degrees, and it can prove devastating in some cases. This second collection of NFTs can continue to carry Jack’s legacy and help the message behind the brand to reach as wide an audience as possible and encourage others to share their own struggles.”
Peter KeizerSenior Vice President of Customer Success at Sweet said: “To be associated with such an important cause is a real honor, and it’s great to see that the use of NFTs has enabled communities to engage with the brand and understand the message behind it. NFTs are such a powerful tool in the modern world and conveying such an important message through them is truly invaluable to us at Sweet.”
New YorkSweet is a highly flexible non-fungible token (NFT) platform and marketplace used by top creators, sports, entertainment and consumer brands around the world. Sweet delivers immersive NFT programs driving revenue, consumer engagement, and gaming experiences reaching both sophisticated and novice NFT collectors in ways never before possible. For more information, please visit: https://sweet.io/
“Happy Jack” is Jack Nathan. HappyJacksWorlds is you. Jack created this community, and the products it contains, as a safe haven for children struggling with mental illness. In turn, he helped himself. He eased his anxiety through painting and design and by loving and helping others. Jack left us suddenly and accidentally July 3, 2020 at the age of 19. His death was not related to mental illness. Jack was a survivor. Not a victim. He struggled yes, but he persevered. So that’s what we’re asking you. Persevere. For Jack, for us and for the millions of people struggling with mental illness. Please help keep Jack’s legacy alive. He had just started.
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