Lush Cosmetics to deactivate multiple social media accounts, to raise awareness about mental health


Shoppers wait to enter a Lush cosmetics store with a Christmas theme on Black Friday weekend during the second wave of the coronavirus pandemic on November 28, 2020 in Berlin, Germany. (Photo by Sean Gallup / Getty Images)

(KTVX) – Popular British cosmetics brand Lush announced Monday that it will be deactivating some of its social media accounts in a bid to address the mental health challenges consumers face on a daily basis.

The company is taking a stand and will deactivate its Instagram, Facebook, TikTok and Snapchat accounts from November 26, in the 48 countries in which it operates. Accounts will remain disabled until the platforms take action to provide a “more secure environment for users.”

In a press release, the company explains that the serious effects of social media are barely recognized, comparing the situation to how climate change issues have been ignored for decades.

“Lush, well known for being leaders rather than followers, has decided to tackle these serious issues now and start by changing his own practices rather than waiting for others to notice that there is in fact a problem. real problem, ”the company said.

This is not the first time that the cosmetics brand has left social media. The company had previously attempted to pull out of social media in 2019, along with its UK channels. Lush blamed FOMO (fear of missing out) and the brand’s coercion into using social media as the reason for its failure on the previous attempt.

Lush’s decision to move away from Facebook, Instagram, Snapchat and TikTok was bolstered by the latest information from whistleblowers who leaked data showing Facebook put profits ahead of people’s well-being and promotes division.

Last month, results revealed that Instagram promotes addiction and low self-esteem in teens.

Lush hopes social media platforms “will introduce strong best practice guidelines and hopes international regulations will be enacted.”

“I have spent my whole life avoiding harmful ingredients in my products. There is now overwhelming evidence that we are put at risk when we use social media, ”said Mark Constantine, OBE, Co-Founder, CEO and Product Inventor at Lush. “I’m unwilling to expose my clients to this harm, so it’s time to take it out of the mix. “

The brand claims to invest in new ways to connect and create better communication channels elsewhere. Lush will always be active on Twitter and YouTube.


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