Mail Metro Media named best in major advertising poll

Mail Metro Media beat ITV, Facebook, Google and publisher Mirror Reach to be named best media owner to work with: 84% of advertisers said they had a ‘good experience’, poll finds

  • Dmg media ad home tops IPA fall 2021 digital media owner survey
  • The advertising agency survey is widely reviewed across the industry
  • Posts covered by Mail Metro Media reach millions of highly engaged readers every day










Mail Metro Media has been named by advertising agencies as the Best Media Owner to Work with in a Major Industry Survey released today.

The advertising house of dmg media – representing publications such as MailOnline, the Daily Mail, The Mail on Sunday, Metro, Metro.co.uk, i journal and inews.co.uk – beat rivals such as ITV, Facebook , Google and the publisher Mirror Reach. to win the coveted distinction.

The fall 2021 IPA survey of digital media owners found that 84% of ad agency staff agreed that the overall experience working with Mail Metro Media was good, ranking it # 1. In second place is advertising manager Teads, followed by data company Captify, then Pinterest.

The IPA Digital Media Owners Fall 2021 survey found that 84.4% of staff at advertising agencies agreed that the overall experience working with Mail Metro Media was good.

Posts covered by Mail Metro Media – which now also include New Scientist and Telegraph print products – reach one in five UK adults every day.

Many major global brands use its services to reach millions of highly engaged readers every day.

Figures show MailOnline is the # 1 online news brand for engagement, with readers spending an average of over an hour per month scrolling through the website and app, generating over 1.9 billion page views per month.

Earlier this month, Mail Metro Media showcased cutting-edge new research, Center for Attention, at its live retail showcase event, Upfront & Center at The Vinyl Factory in Soho.

By partnering with Lumen to undertake a major online study, Center for Attention examines factors such as brand recall, purchase intention and attention levels in high-end and standard digital ad formats. .

Many major global brands use Mail Metro Media services to reach millions of highly engaged readers every day

Many major global brands use Mail Metro Media services to reach millions of highly engaged readers every day

Over 2,500 MailOnline readers were polled using precise eye tracking software to analyze the difference between mobile and desktop formats to show how effective digital can be for brand advertising and attract a mass audience online.

Center for Attention produces significant results showing that premium online advertising on MailOnline can generate nearly seven times more attention compared to standard digital formats.

Several other factors such as brand awareness and recall are also significantly higher.

Mail Metro Media now offers its clients tailored, creativity-driven attention studies, providing them with tools to understand their creative productions and how to get more attention to their brands.


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