oOh!media adds Perth’s Claremont district to the digital network
oOh!media continues to expand its large format digital network in Western Australia, the launch of a full-motion dynamic diffusion screen at the Claremont Quarter, a high-end retail and lifestyle destination in Perth.
Located west of Perth’s CBD, Claremont Quarter is a prestigious luxury-focused shopping environment featuring over 120 high-end retailers and boutique brands providing advertisers with access to an affluent and professional audience.
oh! entered into a long-term partnership with Claremont Quarter in 2021, the first time the center has partnered with an out-of-home media company.
Nine new high-end digital screens were installed, including the fully animated large-format digital portrait screen, the latest investment from oOh! that will deliver contextually relevant content and connect audiences to advertisers in a high-traffic retail destination.
Cathy O’Connor, CEO, oh! said: “As we continue to invest in scaling our digital network, this new premium asset in the Claremont district complements the broadcast coverage of our fully-animated large-format screens across Perth and further solidifies our dominance. of retail in Western Australia.”
Claremont Quarter further consolidates oOh! in and around Perth, which also includes Lakeside Joondalup Shopping City; Ocean Keys Mall; Karrinyup shopping center; Raine Square; DFO Perth; Morley Gallery; Ellenbrook Central; Rockingham Center and Mandurah Forum.
oh! Retail is Australia’s largest shopping center advertising network with multiple formats in over 500 shopping centers reaching 12 million customers each month.
Mark Tresor, WA Sales Director, oOh!media added: “This new full-motion screen complements our existing nine digital screens at Claremont Quarter to give advertisers and brands the ability to connect with high-income customers in one prime location. .
“Additionally, the data and insights capabilities we offer with Better Ways to Buy, which matches 500 buyer segments to each of our locations, enables oOh! to generate better returns on marketing investment.