These 4 content creators are driving change with conversations about mental health, climate change, and more.
With over 680 million active internet users, India’s digital population has grown rapidly over the past few decades. According to Statista, the average Internet user in the country spends more than three hours a day on social networks. Research reveals that a large portion of this user base was made up of millennials and Gen Z.
In 2020, India had the highest number of Facebook users across the world with nearly 300 million users. He also estimates that by 2023 there will be nearly 450 million social media users in the country, up from 326 million in 2018.
In this scenario, the country has also seen the rise of the influencer phenomenon with content creators using social media platforms to interact with large audiences. From fashion, travel, food and education to finance, content creators are tapping into niches with consistent, ongoing content.
But among the jumble, what also stands out is a group of influential young men and women driving change through conversations and discussions about out-of-the-ordinary topics. They ask questions, speak up, and seek answers on topics ranging from mental health, climate change, sustainability, and more.
Here are five female content creators who are striving to be “the change they want to see.”
YouTuber, content creator, actor and changemaker – Prajakta Koli wears many hats. The 28-year-old has over 7 million subscribers on YouTube and 4 million on Instagram, and shot to fame when her channel, Especially sane, struck the right chord with the public.
In 2020, Prajakta was part of the YouTube original documentary Creators for Change, which had Michelle Obama in conversation with content creators including Liza Koshy and Theme Mahlaba. The series followed the experiences of teenage girls in Vietnam, India and Namibia, overcoming adversity to pursue their education.
Prajakta believes that the role of a content creator does not end with content. Over the years, she has spoken out on body shaming, hate speech, internet trolling, transphobia, homophobia and other relevant topics. She has also partnered with YouTube for the Social Impact Girl’s Education campaign along with Instagram on their Safer Internet Week campaign and One.org for their Girl Education campaign. This year, she was appointed UNDP Youth Climate Champion in India to engage with young people and raise awareness about the adverse effects of climate change, global warming and biodiversity loss felt by all sections of society.
Sejal Kumar became a content creator in 2014 when she was 19 years old. With over two million subscribers, she is one of the most popular content creators in the country.
In 2020, Sejal was one of eight creators around the world to join the YouTube Creators for Change program with Michelle Obama.
In an earlier conversation with His history, she said, “It was a wonderful opportunity that came about very randomly. I was happy to support and create content for Michelle Obama’s “Girls Education” movement. My interpretation was that girls education starts at home and I showed it through my first song Aisi Hun and the short film/music video we had shown the story of a simple Indian girl who managed to become the fearless girl she always deserved to be.
Sejal also speaks out on women’s health and runs a Maitri health platform, along with her mother, Dr. Anjali Kumar, to spread credible information about women’s health.
Having struggled with anxiety and depression, Sejal is a strong advocate for mental health awareness and speaks widely on the subject through her content.
Prableen Kaur Bomrah
A popular beauty and fashion influencer, Prableen Kaur Bomrah is known for her “unfiltered, real approach to beauty.”
As a teenager, Prableen had to deal with acne and then a diagnosis of PCOS. This led to her receiving a lot of trolls and criticism on social media due to her appearance and the visible acne on her skin.
Eventually, the influencer realized she needed to be real with her audience.
In a chat with YourStory, she said, “When you meet someone in person, you want to meet the real person and that’s what I wanted to be on camera.”
Her first photo with the hashtag #nofilterwithpkb went viral and led to a strong community promoting body positivity on the internet.
Living with vitiligo, Aastha Shah became a content creator to harness the power of social media to raise awareness and fight stigma around her skin condition.
Its content is dynamic, wholesome and seeks to empower people with body positivity messages and videos, especially those who suffer from vitiligo.
The Gen Z influencer has recalled in interviews being teased and teased and being called a “Dalmatian dog” and how her body image took a huge hit. Since then, she has branched out into different types of content, including dance, fashion, and makeup.